How Effective Is Outdoor Advertising?

12
Aug 2021

How Effective Is Outdoor Advertising?

With the increased focus of the marketing world on social media platforms & mobile devices, it has actually become doubtful whether billboards are now outdated as an effective advertising strategy. Outdoor Advertising is experiencing its “big bang” moment, where technology & physical infrastructure seamlessly connect to enable some next-level efficiency & effectiveness for the advertisers. Outdoor Advertising is not just surviving but flourishing. Several brands including some big brands like McDonald’s, Pizza Hut, Nike Apple, Coca-Cola, etc continue to spend heavily on billboards.

Why Outdoor Advertising Will Always Be Evergreen?

Digitization has transformed the face of out-of-home advertising in recent years. People are spending time outside like crazy. They invest a lot of time in commuting. It simply indicates that there’s going to be a lot of opportunities for big brands & small companies to mark an impact. Attention-grabbing & visually appealing billboard advertising help your brand grow & flourish. From national highways to the busiest city centers, millions of visitors are noticing you on billboards every day. Unlike digital ads on different online platforms, your target audience can’t skip your ad. You just can’t avoid billboards even by paying a premium or subscriptions. Billboard Advertising is an amazing way of reaching people on the go. 

Make an Impact with Outdoor Branding

You can’t underestimate the power of outdoor advertising. Researchers have demonstrated that placing a brand logo or icon on advertisements makes your brand memorable by 40%, and no advertising medium is capable of turning your small business into a brand as cost-effectively as Out Of Home Advertising does. Out-of-door advertising has the ability to sustain awareness over a greater period of time as compared to other traditional or digital mediums.

You can create a dramatic impact & reach enormous audiences at a cost-effective price. People feel outdoor advertising exhaust your budget & you can’t specifically target audiences. But that is not the case, you can actually target specific audiences & market areas with high frequency, for example, shoppers, business travelers, window shoppers, teens, & many more.

If you’re looking to get your business on Advertising Billboards in Punjab, connect with our team of experts by calling +91- 9041999999, +91-9915100911 or emailing  sandhu@leafberry.in, sandhu@leadads.in. We offer our clients a variety of outdoor advertising modes from Billboard advertising to multi-format OOH advertising models.

Let your business target a mass audience & sustain awareness with LeafBerry Ads.

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