Owing to the prolific advancement of technology and the steadfast growth of

urbanization, OOH advertising has been growing at a spectacular rate of 11

percent annually over the past five years. OOH can be considered as nothing

less than a game-changer in the coming times due to the outstanding

conversion rates when compared to its other counterparts.

 

This type of advertisement can reach a major chunk of the audience without being turned

off or ignore. The brand has discovered this pretty well. A recent example of

Apple, in which the brand invested heavily in its campaign “Shot on an iPhone”

displaying iPhone shooted pictures on billboards.

The following trends help us understand the disruption happening in the OOH

and DOOH advertising industry.

 

Trend 1

Consistent Increase in Digital Outdoor Advertising

According to Warc, digital OOH is expected to grow 10% per year between

2018 and 2021. And the digital share of total OOH spends reached 37% in

2018. Undoubtedly, outdoor advertising is positively impacted by digital

marketing trends.

 

Trend 2

 

The Power of Storytelling

With the advancement of technology and outdoor digital advertising, the

concept of storytelling has taken an impactful shape for the brands. Any brand

that has a compelling story to tell will be able to attract more eyes. This trend

has witnessed enormous growth in the past few years and is expected to rise

even more.

 

Trend 3

 

OOOH aids other marketing mediums

There are plentiful studies that show the contribution OOH has on the

enhancement of other marketing tools like social media or mobile advertising.

With the help of geofencing, the consumers are targeted from their location-

based data. Due to this tracking, they can view the same ad on their mobile

phones as that on the outdoor billboard.

 

Trend 4

 

A shift of Advertising budget to OOH

The brand owners will always choose the advertising medium which can

provide the highest return on their investment. The OOH is proving out to be

an effective method for online conversion, ultimately shifting the attention of

savvy marketers.

 

Trend 5

 

The emergence of new digital tools for OOH performance

There was a time when it was almost impossible to measure the conversion

rate or effectiveness of the OOH channel. However, marketers have come up

with new tools and platforms to build smarter, more productive, and

measurable ad campaigns.

 

Trend 6

 

Multi-Channel Integration

Apart from mobile integration, there is a higher possibility of several other

mediums of integration like social media and the television. Such a pan-

channel integration will help the brands ensure their image is coherent and

consistent.

 

Trend 7

 

Outdoor advertising will become more creative

With more eyes on the attractive outdoor advertisement, the marketers will be

required to be more compelling and artful. They can make better use of big

data inputs like demographic, consumer choices, gender-specific, etc. This will

give a boost to the companies to hire an in-house creative team of marketers.