Smartphones and the digital age created a revolution disrupting the entire picture of marketing and advertising. And even though within the last decade we are living in a world of digital advertising, one thing that digital failed at is the impact which is given by outdoor advertising. With the digital came various ways of blocking the digital with tools and extensions like ad-block, adblocks, among others, which could never be the case with OOH advertising.

Here are some reasons why OOH advertising is the most reliable:

Reaches Masses

Of all the people who step out of their homes, OOH advertising reaches to around 70% of these people. People are exposed to OOH advertising whenever they step out, even if it’s for a few minutes. Since one cannot block, skip, or delete OOH advertising, it becomes inevitable for people not to view it. And hence, the impact is higher than any other form of advertising.

Targets The Right Customer

OOH advertising’s beauty lies in the way it can be leveraged to target exactly the right set of audience for your product or service. Where you place your billboard when you advertise your product or service play a vital role in catching the eye of your target audience. Mobile data-backed marketing is used for advertising and targeting audience in such cases by identifying their location, preferences and geographical and demographic patterns.

Cost-effective

As much as it sounds unrealistic, OOH advertising is cheaper when compared to other forms of advertising. Since you are able to reach to the masses with a single advertisement, and the audience has no way to block your ad, targeting becomes easier. Unlike emails, messages, or other forms of notifications which can easily be overlooked, it’s really hard not to notice a large billboard on your everyday routes. Additionally, OOH advertising increases the possibility of social media conversions, and with the use of hashtags, coupons, and campaigns, social media engagement of your brand increases amongst your consumers without any additional cost.

Gets Higher Consumer Action

Outdoor advertising has the highest impact on consumers when it comes to awareness, intent to purchase and recommendation. Time and time again, data has shown that the conversion of consumers based on these parameters have been higher from OOH advertising. With high consumer exposure and a massive reach, OOH advertising has always been helpful in triggering consumer behaviour.

These benefits are just the tip of the iceberg. The truth is that there are many advantages of OOH advertising. With the right message, image, and create, a brand can do wonders with OOH advertising. Additionally, the impact of such kind of advertising is way more than digital advertising if the brand knows how to leverage location, timing, and the right set of audience to advertise their content.