While driving around the first thing that catches our attention is the appealing
brand on the roadside billboards. These boards have been revolutionized from
traditional to modern, fast-changing screens to catch the eyes most effectively.
It won’t be wrong to say that OOH is the soul of marketing.
They help in driving consumer action in the actual world with their outreach. In the past few years,
it has grown many folds and has been a substantial contributor in providing
visibility and recognition to the brand.
1. Enhance your digital efforts: In today’s time, every company is trying to
grab its share by increasing its digital presence with social media, blogs,
and related activities. While online visibility is crucial, outdoor
advertising helps the brand to be noticed instantly. In a study, the
customer who sees a brand’s advertisement on the billboards are 66%
more likely to click on your online advertisements.
2. Cost-Effective: If you compare the one-time initial investment with other
marketing gimmicks, this will prove out to be much more efficient. The
only cost required is for setting up the designs and construction along
with the space rental. You need not change this outdoor display till the
content is relevant, and the quality is intact.
3. Larger Audience: With outdoor marketing, you can easily target a broad
set of customers by demographic research and segmentation. This can
be easily done by setting up the board in a particular area. For example,
a hotel can advertise itself on the highway road to the hill station to
reach out to the target tourists.
4. Instant growth in the audience: This helps you to keep your product on
the top of the viewer’s mind, which automatically enhances sales. With
increased reach and repetitive targeting, the key consumer group which
was never considered can be easily catered.
5. Your audience can’t switch this off: While using social media or watching
TV, consumers are inclined towards skipping as many advertisements as
they can. Not only this, over one in four computer users have installed
ad-block software. However, with OOH advertising, the customers have
no choice to skip brand marketing.
6. Phenomenal ROI: Statistically, for every $1 spent on outdoor advertising,
$5.97 of sales are generated. Also, these advertisements are 382 percent
more effective than TV ads, which are also expensive. Hence, you can
reach a similar number of target customers as you would reach by any
other means of marketing at a lesser cost.
7. Effortless marketing: This marketing only requires the right creative
mind and print solution provider to have an awesome advertisement.
This makes it cost and time effective.
