When it comes to electronic media or social media, it is easy to switch channels, skips ads on social networking sites and use ad blockers. It hampers the purpose of displaying ads on these media, but that’s not the case with OOH advertising. Large billboards, unipoles or kiosks on the railway station, on a highway or just outside the lane of your house, will make you notice the ad and will register the message in your subconscious mind. But why is it so effective?

The main reason behind its popularity is that it cannot be ignored, skipped or muted. It is a strong physical medium that stands tall and has the reach of a large audience. It is a visual medium that will attract eyes of the pedestrians and will give real-time results. It is ideal for short-term campaigns, latest offers and updates, and of course for social messages. As it is not an intrusive medium, it won’t interfere with the working of the people, but it also does not gives a choice of being ignored. It is a perfect way of one way communication where the target audience will get the message whether they act on it or not. That’s why it has become an irreplaceable part of traditional advertising and surpassing other advertising mediums.