Here are four things you should keep in mind before opting for OOH advertising:

Placement is The Key

Before going for any OOH advertisement, it is critical for any business to determine the geographical areas based on your target audience. Additionally, it is important to classify the location based on the market you are catering to. For instance, if your campaign consists of anti-skid tyres, a highway billboard will be ideal. A campaign of phone camera can work extremely near a scenic spot as it will come to more notice by people who stop because of the scenic beauty of the place.

Timing is Crucial

Reaching your audience can inform you a lot on your OOH campaign.

●       Make sure you reach your audience in the consideration phase with a campaign that drives visibility of your product or service - Bold words which can be read from afar, images with high impact, and a message which reached without any intrusion.

●       For the purchase phase, the message and communication require a different and specific approach with information like company website, offers, coupon codes, how to make purchases and more.

Additionally, if your campaign is on a product or service which is seasonal in nature, advertising around the advent of the season and during the season will have the maximum impact.

A Message That Solidifies The Brand

Before going for OOH, make sure your message has the maximum impact with as little words as possible. As challenging as it may sound, statistics show that brands who have advertised using OOH with minimal words have captured the consumer’s attention more. Let’s face it, remembering a few words or a catchy phrase is always easier than a long sentence. Additionally, your font and character size should be well thought off and consistent across all advertisements.

Leveraging Social Media

We are in the world fo digital, and hence, leveraging it along with OOH should be something that all brands master. While through outdoor advertising, you can reach the masses, using hashtags, social media campaigns, and more garners your brand more visibility and helps your brand transition from OOH to digital without any extra effort.

OOH advertising is crucial for the growth of any business, and hence, every brand should know exactly how to do it. While these are some generic tips to keep in mind before going for OOH advertising, these tips further diversify based on the product and service you wish to sell.